We believe social is not a channel but is a layer. We believe social is a way of communicating not a type of “media”. We believe the most successful companies are the ones that embrace social. We believe you should be where your customers choose to be
Sentiment was founded in 2007 when Leon Chaddock saw the increasing challenges and opportunities the growing use of social would provide. Sentiment was born and now boasts a team of bright enthusiastic people dedicated to provide the best social customer service and engagement platform for business. Founded in 2007, globally operating and backed by venture funds of Elderstreet
Michael Jackson MA FCA (Chairman of the Manager) founded Elderstreet Investments Limited in 1990 and is its executive chairman. For the past 23 years, he has specialised in raising finance and investing in the smaller companies quoted and unquoted sector. From 1983 until 1987 he was a director and from 1987 until 2006 was chairman of FTSE 100 company The Sage Group plc. He was also Chairman of PartyGaming plc, another FTSE 100 company. Michael studied law at Cambridge University, and qualified as a chartered accountant with Coopers & Lybrand before spending five years in marketing for various US multinational technology companies.
Kevin left accountancy the day after he qualified to take a role at NatWest Markets originating debt, equity and corporate advisory deals amongst technology, media and telecoms companies globally. After 8 years of banking, in 2002 he started a successful operational career carrying out turnaround assignments as principal/investor or as the CEO brought in by the lenders or investors. This culminated in the high profile restructuring of a £500m market cap AIM quoted hedge fund with £1.5bn under management. more... Kevin left accountancy the day after he qualified to take a role at NatWest Markets originating debt, equity and corporate advisory deals amongst technology, media and telecoms companies globally. After 8 years of banking, in 2002 he started a successful operational career carrying out turnaround assignments as principal/investor or as the CEO brought in by the lenders or investors. This culminated in the high profile restructuring of a £500m market cap AIM quoted hedge fund with £1.5bn under management. He went on to buy out a portfolio of technology and renewable investments backed by one of the world’s foremost secondary investors. He has taken an active Board role in each of the investees which have included two that were pre- revenue and are now recognised leaders in their field. He has also led over £500m of financings and transactions for the portfolio companies. Kevin is an active angel investor and mentor to a small number of companies and charities that he believes in and enjoys working with. Kevin is married with two children. He finds calm and relaxation in the boxing ring. less...
Leon has over 10 years’ industry experience in Social Media and contact centres. In 2007 he founded one of the first companies in the world to offer Social Media Listening and Analytics. Prior to this he worked on complex joined up/cross departmental contact centre projects. He regularly speaks on webinars and at conferences on topics including social customer service, and deploying social in the omni-channel mix.
Customer Success Manager
Insight and Professional Services Manager
Software Development Manager
Senior Software Developer
UI / UX Designer
Senior Account Executive
Sales Number: +44 (0)845 658 9945
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